The face of true hue

At True Hue, we believe that what you surround yourself with should be ethically formulated, sourced and produced. Using 100% natural soy wax extracted from US soil, synthetic oils that are phthalate-free, and vegan, gmo-free bases for our sprays and diffusers, we provide each and every one of our customers with a clean, sustainable and invigorating experience. True Hue uses this mentality while incorporating the earthy and northern aesthetic provided by the natural landscape of the land of 10,000 lakes. Similarly, inspired by Scandinavian design and a soul for adventure, we seek to produce the best line of home fragrances that remind you of wandering through the forest, soaking up the sun by a cool blue lake, and dancing in the moonlight.


We are passionate about

  • Providing a transparent platform for our buyers.

  • Naturally and ethically sourced ingredients.

  • Recyclable and sustainable packaging.

  • Working with small businesses.

  • Using ingredients and creating products that don’t harm the earth.

  • Absolutely zero detergents, parabens, sulfates, phthalates, mineral oils or unnatural preservatives.

  • Not testing on animals.

  • Local production.